Open and Click-Through Rates

Open Rate measures how many people open your emails, an indicator of how compelling your subject lines are. Click-Through Rate (CTR), on the other hand, reveals how many subscribers engaged with your email content enough to click on links, providing insights into content relevance and audience interest.

Conversion and Bounce Rates

Conversion Rate tracks how many recipients performed a desired action, such as making a purchase or signing up for a trial, highlighting the effectiveness of your email in driving results. Bounce Rate shows the percentage of emails that weren't delivered, helping you maintain a clean, engaged subscriber list.

List Growth Rate and Email Sharing/Forwarding Rate

List Growth Rate indicates the rate at which your subscriber list is growing, a vital metric for measuring marketing health and audience interest. Email Sharing/Forwarding Rate is critical for understanding how engaging and share-worthy your content is, signifying your email's viral potential.